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Friday, November 27, 2009

Has the Mid-market Found Vanguard BI Solutions?

Vanguard Solutions Group, Inc. (www.vanguardsolutions.com) might confirm that the business intelligence (BI) market, and associated corporate performance management (CPM)/enterprise performance management (EPM) and analytics markets, have been having good times lately (in spite of the abundance of providers). Vanguard is a Chicago, IL-based, privately held BI provider that focuses on small and medium manufacturers and distributors, and on divisions of large organizations, all within certain vertical industries (e.g., chemicals, industrial manufacturing, food & beverage, life sciences/pharmaceuticals, and consumer goods), where it has a deep domain expertise. Namely, the company has recently reported that it had achieved major successes in 2004, securing new strategic partnerships, developing innovative technology solutions, and delivering measurable business value to customers.

These achievements have reportedly enabled Vanguard to increase the size of its installed customer base by more than 100 percent over the course of the year. The company's customers range from small, $25 million to multi-billion dollar companies, including Bayer AG, Intertape Polymer Group, Noveon, Parker Hannifin, Wyandot Snacks, and General Dynamics C4 Systems, who all leverage the vendor's performance management solutions that help them intelligently interpret and analyze business information.

The ability to deliver the value of practical technology to mid-market customers has been central to Vanguard's success in forging strategic partnerships with several leading enterprise software firms. To that end, during 2004, Vanguard signed original equipment manufacturer (OEM) partnerships with Exact Software, Lilly Software Associates (now part of Infor Global Solutions), and AssetPoint, which will be delved deeper into shortly. The vendor believes these agreements demonstrate the power of its solution, as well as the price and packaging flexibility of its partnering approach. The idea is to provide a sensible and cost-effective solution that would unlock value for business while providing a way to leverage and integrate existing enterprise resource planning (ERP), customer relationship management (CRM), and supply chain management (SCM) systems. Vanguard's opportunity is to continue to expand on the proven OEM strategy and effectively market to mid-market manufacturers within selected industries.

In mid-February, Vanguard announced a strategic partnership with AssetPoint, a provider of integrated enterprise asset management (EAM) software and services. The partnership will allow AssetPoint to license, install, and support Vanguard's Graphical Performance Series (GPS) solution for its customers as part of its TabWare suite. The new application, called TabWare Analytics, should enable clients in the manufacturing, facilities management, and services industries to immediately access detailed information about valuable business assets. The potential results for AssetPoint's clients should thereby be better, more informed decisions leading to reduced downtime and maintenance expenses, lower spare parts inventories and costs, improved purchasing efficiency, and more effectively deployed assets.

This proves that Vanguard continues to expand its network of strategic partnerships with renowned mid-market enterprise applications vendors, in its ongoing quest to seek out partners that can deliver domain expertise and outstanding customer relationships. In return, Vanguard offers partners a potent BI and analytics solution, with a great degree of flexibility. In this case, AssetPoint should now be able to offer a fully integrated, higher-value application tailored to the specific business needs of its customers. Vanguard touts to offer a partnering approach that features flexibility in pricing and packaging, along with the development of comprehensive integration to its partners' solutions. In other words, it allows its partners to bring Vanguard solutions to market as if they had developed them in-house. Vanguard offers a range of partnership opportunities, including referral programs, services partnerships, alliance partnerships, distributor partnerships, and OEM partnerships.

The above partnership is also the first to bring Vanguard's technology to the EAM market, whereas the vendor has naturally been the most entrenched in the manufacturing ERP market. Vanguard has or has had valued partnerships with renowned technology firms including former PeopleSoft/J.D. Edwards (now part of Oracle), MAPICS (now part of Infor Global Solutions), Infor Process Division (former Agilisys Process), former Marcam Solutions (now part of SSA Global), CIBER Enterprise Solutions, IBM, and Microsoft. With most traditional ERP products, translating the data stored within the transactional ERP database into information used to make prudent enterprise decisions has proven to be difficult.

Vanguard's GPS BI solution's availability and its deep understanding of operational systems within its industries of focus to build its own data and information integration capabilities that can quickly assemble data into predefined data models, has reportedly enabled the above mid-market ERP vendors to provide their customers with a valuable tool for harvesting the business value out of their database.

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